Current State of Empirical Research Limitations †MyAssignmenthelp

Question: Discuss about the Current State of Empirical Research Limitations. Answer: Introduction The main dimension of this research is to study the taxi industry in UK focusing the brunt of big data and impact of E-commerce UBER which pursue as business convectional model. In form of case study a comparative study conducted between UBER and traditional taxi business. Thispartition has createdmass resistance in taxi sector of U.K. It is been found that the huge downfall comes in demand of traditional taxi industry. Due to this huge competition between traditionalblack cabs of LondonandUBER created a hard situation to retain their customer, and for this E-commerce play and important role. UBER is generally the application based cab facility, with lots of facilities providing to customer whereasthere is no such facilities and benefits with conventional taxi system. It can be seen as both competitive and sharing with economy point of view, drivers leaning toward the riders (Chen, Kazman Matthes, 2015). E-commerce assists in commercial dealing by device with the help of internet. there are six types of entity such as Business to Business (B2B), consumer to Business (C2B), consumer to consumer (C2C), business to consumer (B2C), consumer to administration (C2A), administration to business (A2B).E-commerce have a capability to driven out the best momentum of product or services providing by the company, and it helps to amplify desired quality services at the price which is pre-determined (Velte Stawinoga, 2016). The pace E-commerce is always rooted on relevant information and procedure. UBER has carried out with the concept of Business to Customer (B2C). UBER is an institution which optimizing there big data to understand the customer behavior. The main basic difference between UBER and traditional taxi is that, UBER distinguish there customer on the individual basis where as traditional taxi and other transportation service provider cannot. This paper deals with the research purpose and with respect to exploration and appropriateness. The aim of this research is to get the clear scenario of the advantages and disadvantages of the effect of the e commerce on the local black cab in context of U.K. The influence on the employment on conventional taxi of the e commerce is to be studied. The information required for this research should be collected with all means of accuracy so that the results are correct. The use of data coping and the other information related to the choice and also the research focuses on the customer satisfaction with in the industry (Varian, 2014). The customer choice of UBER over conventional taxi can be known by investigating the customers. This research is about the effect of the e commerce use for UBER taxi and the influence on the black local taxi in U.K. The UBER has share the market of the conventional taxi. The project studies the effect on the customers their choice to opt the e commerce UBER taxi or still travels with the traditional ones. UBER has given comfort to the customers as they can book the taxi from anywhere (Wang Ko, 2012). There are many controversies and arguments in the case of conventional taxi. The research also high lights that how the UBER has dusted the market and also increased the employment in the states. In this fast moving world everyone wants everything fast and at the door steps. The internet has given this comfort to the public. The e commerce is very helpful to the clients and in many aspects. There are advantages and disadvantages of everything. Too much dependence on the technology hasput the privacy to danger. The customers trust on the e commerce is increasing Day by day. The study shows that the dependency on the online of the customers is rapidly increased. This has put the privacy to a stake. The online transactions are used in every business and all the customers feel comfortable to transit online. They are unaware of the threat of their informations being leaked or misused (Kim, 2013).Here we are trying to analysis the merits and demerits of the e commerce. To move with the pace of world is good but to put your personal data at stack is not healthy. Every time the transaction is done the data is saved on the internet the virtual world. The new economy demands the virtua l money to move it fast. Thus the e commerce is more constructive and very useful if used safely. The e commerce has given a boost to the online transaction. This facilitates the working and gives credit to the user. The e comers are present in every business and the companies are promoting this type of transactions as to facilitate the customers (Laudon Traver, 2016). Research Question/ Hypothesis The hypothesis question is not realistic. The intervention of the e commerce umber taxi has changed the transportation industry a lot. A professional company which has given the control in everyone's hand through the e commerce is in the market with the best services and facility has entered the economy to give facilities to the customers using it. The market tread is to move with fast pace and the UBER is all on internet to move with the time and speed in time. To move with the time is the only way to be in this competitive world In order to analyses or make analysis of undertaken research questions, decisions are to be taken. Decisions are based on data collected and analyzed by using different set tools and techniques. In quantitative research, numerical or figures are used to collect data and then convert it into useful information in decision making process (Research Design, 2014). Under quantitative research process, there are some defined steps that are required to be taken to collect and analyses data for decision making. Therefore first of data collection is most important concern in the present research. Data can be collected from various sources according to nature of data. There are two types of data and data collection sources i.e. primary data is collected from primary sources and secondary data which are collected from secondary sources (Stawarski Phillips, 2008). In this research, primary data will be collected and then analyzed for decision making purpose. Primary data is the data which is directly collected from respondent and are of personal nature. Primary data is more reliable as compared to secondary data because it involves direct collection process of data. Primary data for quantitative research can be collected from interview, questionnaire, focused group and other methods (Reuven, 2016). For this research, questionnaire will be used to collect data from sample customers of UBER and some samples of traditional taxi service users. Sample size will of 60 customers or respondents of both traditional taxi users and 60 customers of UBER (Rusert, 2008). Sampling is another important aspect that shall be considered while making plan for data collection from primary sources. In present research, stratified sampling method will be used. In this method, traditional taxi users and UBER users are divided into two different groups then samples will be taken from those respective groups by using simple random sampling method (Hamed Patrycja, 2016). The secondary data for the quantitative research will be used in this research. The customers have given stars as per their experience during the ride. More than average customer has positive response towards their experience. The satisfied customer has reduced to use of the traditional way of traveling (Damen, 2016). This it could be said that the e commerce UBER taxi has influenced the conventional taxi in terms of U.K. The UBER taxi is cheaper than the conventional taxi. On the other hand the drivers are well paid which increases the loyalty of the drivers and they do take care of the customers. Research limitation The research has certain limitation as it has been unable to cover some aspects in society. The following can be discussed as under The UBER E-commercehas given much satisfaction to the customers. The client is happy with the services but what about the taxi drivers. The local cab drivers are not getting enough payments as they were earning earlier (Combs, 2014). The UBER works on internet which has a privacy issue. With the download of the app the data is stored with the companies which could be used (Yu, Abdullah Saat, 2014). The UBER gives employment to the new drivers and people are self-employed but the local taxi drives are losing their work.This is one of the biggest ethical issue or limitation in this research (Miller, Birch Mauthner, 2012). Under this heading of research project, timeline of research activities has been discussed. For this purpose, Gantt chart has been developed and used as base for implementing research activities (Weber Cobaugh, 2008). Gantt char is the chart that is used to define and present activities and time required to complete those activities (Robert, 2013). Following is the activities that will be undertaken in this research with required time: Activities Description Period Time Required (in months) 1 Searching for literature that will support my research topic February October 9 months 2 Development of research or designing research and writing proposal of the undertaken research March June 4 months 3 Collection of data for the research so as to come up with conclusion after data analysis May July 3 months 4 Next step is to analyses data that was collected in previous step or activity June August 3 months 5 Development of draft chapters for statements July September 3 months Gantt chart (Sein, et. al., 2011) Conclusion It can be said to conclude that the UBER has entered the market in a big way and it is making the optimum and best use of the e commerce. The customers are also happy with services of UBER. They get taxi within minutes after the booking is done by the mobile app. It's much safe and secure and even time saving than to stand on the roads and wait for any means of transport. The economy has also benefited. The pollution and traffic also has positive effect of the UBER taxi. It will not be wrong to say that the UBER taxi e commerce has been profitable both to the customers and the government.The hypothesis h1 is proved to be prevailing in the market. The entrance of e commerce UBER has influenced the taxi industry of U.K. The economy is also benefited by this intervention. The customers are facilitated and pollution and traffic is reduced to some extent. The study has proved that the transportation network company has not been able to put any significant impact on the taxi employment in U.K. The study has also found that there is no such self-employment opportunities increased with the transportation network through E-commerce. 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